Elchim was formulated by one family, back in 1945. Their dream was to create professional hair dryers, flat irons and tools as a means to satisfy all the needs of hairstylists. The brands main goal is to always provide shiny and perfectly healthy hair. They are their “tools of the trade” which means that they have to work perfectly and last forever. But a great product is never absolute or final. If something can be improved, it doesn’t matter how much is necessary to invest: Elchim will improve it. Elchim stands for “Electro-professional Chiminello. Chiminello, was the last name of the founders: a brother and sister, Egle and Riccardo. Today the son and grandson of Egle, Roberto and Luca Sabbatini, are at the helm of the Milan based company with a presence in 48 different countries.
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