Professional by Fama: Professional by Fama (PBF) is an Italian brand renowned for over 40 years for its dedication to professional hair color and care solutions. Established in the 1980s, PBF has become a trusted partner for hairstylists worldwide, offering a comprehensive range of products and services designed to meet the evolving needs of the beauty industry.

Expertise in Color Innovation

At the heart of PBF’s offerings is its extensive color portfolio, featuring over 200 shades developed in-house. The brand’s commitment to innovation is evident in its advanced formulations, including the Absolute permanent color line, the ammonia-free Luminity demi-permanent color, and the rapid-depositing Beat liquid color. These products are designed to deliver vibrant, long-lasting results while maintaining hair health.

Comprehensive Hair Care and Styling

Beyond color, PBF provides a full spectrum of hair care and styling products. The WondHer line, for instance, offers treatments that support the color process and enhance hair vitality. Additionally, the BlondHer system caters to all lightening needs, ensuring precision and protection during bleaching services. Each product is crafted to complement the brand’s color offerings, promoting overall hair health and styling versatility.