Ref: Reference of Sweden is a globally recognized, Swedish haircare brand that combines nature and science to create professional-quality products that are clean, effective, and sustainably made. Rooted in simplicity, functionality, and style, REF offers a complete range of haircare, styling, and color products that are 100% vegan, cruelty-free, and formulated with carefully selected organic ingredients.

Each product is infused with the brand’s signature organic quinoa protein for strength and repair, alongside botanical extracts tailored to nourish and protect all hair types. Known for their minimalistic packaging and high-performance formulas, REF empowers both stylists and individuals to achieve beautiful results—while staying kind to the planet.

REF is:
–Swedish craftsmanship with global appeal
–Plant-based performance with salon-level results
 Committed to sustainability and transparency