True Keratin : True Keratin is a family-run hair care brand established in 2009, dedicated to creating high-performance, eco-conscious products that promote healthier, more manageable hair. Born from a desire to challenge conventional beauty standards, True Keratin emphasizes honesty, quality, and environmental responsibility in every aspect of its operations.

What Sets True Keratin Apart

Clean & Natural Formulations: True Keratin products are formulated without sulfates, parabens, or harmful synthetics. They utilize certified organic and locally sourced ingredients, including aloe vera, argan oil, acai berry, cacao extract, and keratin derived from New Zealand sheep wool, all chosen for their nourishing and restorative properties.

Eco-Conscious Packaging: The brand is committed to sustainability, employing recyclable and biodegradable packaging materials like EcoPure® plastic to minimize environmental impact.

Salon-Exclusive Distribution: True Keratin maintains exclusivity by partnering only with qualified salons that align with its ethical principles, ensuring professional-grade quality and service.

Holistic Hair Care: The brand offers a comprehensive range of products, including smoothing keratin treatments, shampoos, conditioners, and styling aids, all designed to rebuild and restore hair from the inside out.

True Keratin’s commitment to quality, sustainability, and innovation has positioned it as a trusted name in professional hair care, empowering individuals to achieve beautiful, healthy hair while respecting the planet